Post by account_disabled on Dec 25, 2023 6:25:56 GMT
Communication .about selling a product but a story. When a customer walks through the shelves and sees the items available to him he almost does not wonder about their method of manufacture or their origin. He only sees the final product packaged and ready for consumption. The customer buys mechanically without any particular emotion apart from the satisfaction of meeting a need. Conversely a product marketed with storytelling will tend to generate positive emotions which are much more meaningful for the consumer experience.
As an example take the Coca-Cola advertising campaign Email Marketing List launched during the Christmas period. In a festive warm and friendly spirit Coca-Cola has almost appropriated the image of Santa Claus thanks to the storytelling model. Thus when a consumer visualizes the product he associates the drink with childhood memories nostalgia sharing happiness.
Values which evoke much more than a simple soda and which the consumer completely supports. Or the Apple ad “The Surprise” two little girls who by creating a video full of memories on an iPad for their grandfather manage to move the general public. Apple sells a story full of conviviality and sharing to highlight its flagship product the iPad. Making your business a little more “human” automatically brings you closer to consumers. The brand thus creates attachment and preference which in.
As an example take the Coca-Cola advertising campaign Email Marketing List launched during the Christmas period. In a festive warm and friendly spirit Coca-Cola has almost appropriated the image of Santa Claus thanks to the storytelling model. Thus when a consumer visualizes the product he associates the drink with childhood memories nostalgia sharing happiness.
Values which evoke much more than a simple soda and which the consumer completely supports. Or the Apple ad “The Surprise” two little girls who by creating a video full of memories on an iPad for their grandfather manage to move the general public. Apple sells a story full of conviviality and sharing to highlight its flagship product the iPad. Making your business a little more “human” automatically brings you closer to consumers. The brand thus creates attachment and preference which in.